
Webinar 2 Article
Webinar 2: Heritage as a Driver of Authentic and Resilient Tourism
Date & Time: 10 November 2025, 15:30 CET
Duration: 90 minutes
Platform: Zoom – Register here
Cultural heritage is at the heart of what makes destinations unique, from historic monuments and traditional crafts to living practices and vibrant community life. In this second webinar, "Heritage as a Driver of Authentic and Resilient Tourism," we will explore how to turn both tangible and intangible heritage into powerful assets for sustainable tourism.
This 90-minute session will guide you through innovative ways to integrate cultural heritage into tourism experiences that not only captivate visitors but also safeguard and celebrate local identities. You’ll discover inspiring strategies that protect what matters most while creating meaningful connections for travelers.
Through compelling case studies from across Europe, you’ll see how heritage can fuel authentic, resilient, and memorable tourism experiences — proving that preservation and progress can go hand in hand.


